HOW DOES SCHOOL OF SOCIAL FOR REAL ESTATE WORK?
School of Social is a social media course for real estate professionals delivered via your own private login to our gated online platform. The 8 course modules are presented in video format by Director of Chronicle Republic, Tiffany Wilson and are only accessible to course students. Each module has 3 to 4 video lessons.
You will have access to 8 modules in total which are designed to be completed over 8 weeks, however you will have access to your course for a total of 12 weeks, as we know that life can get in the way sometimes.
The course content will start once enrolment closes, each Monday we will release a new exciting module for you to start working on.
Enrolment for School of Social is only open for 2 weeks, 3 times per year. If you miss the enrolment cut off, unfortunately you will have to wait until the next round of enrolments in a few months. This allows us to ensure our students get the best possible experience as we can focus on their needs.
HOW MUCH TIME DO I NEED TO COMPLETE THIS COURSE?
Each module varies in length however you will need no longer than 2 hours per week to complete the course content.
You will receive a number of downloadable templates and worksheets to use throughout the course. You will have a total of 12 weeks to complete your course materials.
KEY COURSE DATES:
Enrolment Opens: 9am (AEST) Thursday 26th March 2020
Enrolment Closes: 3pm (AEST) Thursday 9th April 2020
Module 1 Released to Students: 9am (AEST) Monday 13th April 2020
Final Module Released to Students: 9am (AEST) 1st June 2020
Course Content Closes: 9am (AEST) 6th July 2020
School of Social for Real Estate involves 8 modules delivered over 8 weeks as well as a number of templates, worksheets, bonus content and video tutorials to help you build your social media strategy and create engaging content.
- Module 1 - The power of social media
Don’t be limited by your lack of knowledge about social media. Sometimes you don’t know what you don’t know! Find out why social media is so powerful and why it is so important to the success of the modern day real estate agent.
- Module 2 - How social media works
From explaining the algorithms and how business pages work, to which social media channels are best for real estate, this module will give you the foundations to get started.
- Module 3 - Creating your social media strategy
You will walk away from this powerful module with an actionable social media strategy to work with. Define realistic goals and metrics for your social media channels, outline visual and copy guidelines, understand who you are and what you stand for and get clear on who you are targeting. Includes access to our social media strategy template and worksheets to uncover your brand essentials and customer avatars.
- Module 4 - Planning your content
Struggling to post consistently on social media? You will complete this module with a ready to action content calendar (yes, we will give you a template and a number of example calendars) that will help you stay on track. We also share our process for creating content as quickly as possible - find out how to manage your social channels in under 30 minutes a day.
- Module 5 - Creating your content
Discover how to create content that stands out as we take you through the creative side of social media from photography, imagery and graphics to video content and hashtags for your brand.
- Module 6 - Paid promotions
With organic reach continuing to decline, it is so important for you to know how to create paid promotions to get in front of your ideal clients. Find out how much you should spend on ads, how to create the right target audiences and how to boost your posts correctly on Instagram and Facebook.
- Module 7 - Measuring results
How do you know if your efforts on social media are paying off? This is where you will learn what you need to improve on, which tools to use to track success and what metrics to look at. We will also teach you how to troubleshoot average results looking at the most common issues agents face.
- Module 8 - Developing your community
Our aim it to help you create a thriving online community. In this module you will learn how to manage your community and leverage every interaction with them. We will teach you our process for outreach on Instagram as well as how to handle negative feedback and complaints on social media with style and grace.
WHO IS THIS COURSE FOR?
This social media course will suit any real estate professional looking to manage their own or someone else’s business profile on Facebook and or Instagram. This course will teach you Chronicle Republic’s tried and tested methods to plan, execute and create engaging content for your social media platforms and reach the right people.
Whether you are an established real estate agent, new to the industry, an agency start up, executive assistant to an agent or marketing or administration personnel for a real estate agency, this course would suit you.
WHO IS IT NOT FOR?
Agents hoping for a silver bullet or overnight growth. This course requires you to create a strategy and do the work to build your brand online. It will challenge you and teach you best practice methods to generate brand awareness for your business with social media. Social media is a very powerful platform for promoting your business but it takes time and effort to deliver tangible results.
40 VIDEO IDEAS FOR REAL ESTATE
Struggling to find new ideas for social media content? Get 40 (yep, 40!) ideas for video content completely FREE! AND you can use these ideas for regular social posts too! You will be creating awesome, valuable content for your audience in no time.
Meet your social media coach, Tiffany Wilson
Founder and Director of Chronicle Republic, Tiffany Wilson has over a decade of experience in the real estate industry and has helped many leading real estate agents and agencies build their social media channels and get more exposure online.
Winner of a number of real estate industry awards, including the first ever Digital Marketing award in the industry, Tiffany shares her wealth of knowledge on the topic of social media through regular contributions to industry publications (such as the Real Estate Institute, Real Estate Business, The Real Estate Conversation and Elite Agent) and has been invited to be a keynote speaker for several leading real estate organisations.
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